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Cathay Pacific to honor fares slashed in error

Cathay Pacific has said it will honor first-class and business-class tickets that it sold to some lucky passengers for a fraction of the usual price.

The Hong Kong-based airline mistakenly sold business-class seats on August flights from Vietnam to New York for about $675 return.

Prices on the same route in July and September cost $16,000.

The airline admitted that it “made a mistake”, but said it would honor the tickets.

The fares were reported by travel bloggers on 31 December and later withdrawn by Cathay Pacific.

Mac Jaehnert, from Milwaukee, Wisconsin was alerted to the bargain prices on Twitter and seized the chance to book a first class ticket from Boston to Hong Kong, and an onward flight to Hanoi in business class for a total of $1,220.

He had always dreamed of having a first class ticket, he told the BBC, but as a travel blogger and social media manager for a tech company, he usually travelled in economy class.

“A one way ticket on Cathay, first [class] is like $18,000 and that’s quite a bit out of my price range.”

“When I did the math, what I paid is at about a 95% discount,” he said.

“I thought, this has got to be either a once in a lifetime deal, or possibly a mistaken fare, possibly both.”

He was relieved to hear that the airline would be honoring the tickets. It was not clear how many tickets had been sold.

The mistake concludes a challenging 2018 for Cathay Pacific, as it tries to return to profitability after posting its first ever back-to-back annual loss in March.

The airline has struggled against competition, particularly from low-cost Chinese carriers covering Hong Kong, mainland China and South East Asia.

In October, Cathay Pacific was the subject of a data breach in its IT systems, jeopardising the personal information of up to 9.4 million passengers.

A month earlier, it had to send one of its planes back to the paint shop after spelling the airline’s name “Cathay Paciic” on the side of the jet.

Airlines often honour tickets sold in error, but practices differ from carrier to carrier and according to circumstances.

Singapore Airlines, for example, honoured tickets sold for less than half price in 2014.

United Airlines cancelled transatlantic tickets sold for less than $100 by a “third party software provider” the following year.

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