Typhoon Mangkhut is lashing China’s most populous province, bringing winds of up to 100 mph (162 kph).
Guangdong is on its highest alert for the storm, which also hit Hong Kong, where it swayed skyscrapers and blew out windows.
The death toll from the Philippines meanwhile jumped from 30 to 49 – most of them killed in landslides caused by heavy rain.
Mangkhut is considered the strongest storm of 2018.
Typhoon Mangkhut made landfall on the Chinese coast near Jiangmen city on Sunday afternoon local time, state media reported.
Thousands of people have been evacuated from Guangdong, and authorities there issued their highest warning level, a red alert.
In Hong Kong, authorities also issued their maximum alert, with residents warned to stay indoors to avoid flying debris. Winds there reportedly reached more than 110 mph (177 kph).
Officials put the number of injured at 111 but the territory avoided a direct hit.
Water levels surged by almost 3.5 m (12 ft) in places and live fish were washed on to the streets.
Most shops and public services were shut, and more than 800 flights have been cancelled at Hong Kong International Airport – affecting more than 100,000 passengers.
Not everyone paid attention to the warnings, though. “I went running this morning. I love fresh air and there’s no one on the streets, no cars. On normal days we can’t see this,” Hong Kong resident Hao Chen told the AFP news agency.
In neighbouring Macau, for the first time in its history the territory’s famous casinos were ordered to close.
Mangkhut is expected to weaken into a tropical depression by Tuesday as it moves inland.
Most of the deaths in the Philippines were caused by landslides in the Cordillera and Nueva Vizcaya regions, officials say.
Among the dead are a baby and a toddler. Blocked roads and downed communications lines mean reports are still coming in.
A local military official told Reuters news agency that 19 people were killed in landslides in one part of Benguet province.
There are fears they were part of a larger group of 43, possibly miners, still trapped in an old mining bunkhouse engulfed in rubble in the town of Itogon.
Typhoon Mangkhut made landfall on Saturday, tearing through the main island of Luzon.
Five million people were in its path and more than 100,000 sheltered in temporary centres.
There is also concern over the economic cost of the typhoon, which has caused extensive damage to farmland in Cagayan, a key agricultural province.
Francis Tolentino, a political adviser to President Rodrigo Duterte, told the BBC that he estimated only a fifth of produce there had been harvested in advance – threatening staples like rice and corn.
Preparation and evacuation procedures have improved since Super Typhoon Haiyan in 2013 which killed more than 7,000 people.
Warnings were issued, travel was restricted, schools shut and the army was put on standby in advance.